The Marketing Associate is responsible for increasing awareness of, driving traffic to, and adding value to the JCC and its offerings by translating program goals into effective marketing communications. The position oversees marketing of the Center for Jewish Living and the Sonabend Center for Israel (and related projects, such as the annual UWS Israel Festival); Makom, the JCC s Mindfulness, Meditation + Spirituality program; and the JCC s groundbreaking What Matters initiative, an advance care planning project.
Develop seasonal program marketing strategy, including detailed advertising plans and timelines for program areas/accounts in collaboration with program directors.
Work closely with the heads of the Jewish Living and Israel center, Makom; and the What Matters initiative to support, publicize, and facilitate special projects, ongoing classes, and events.
Manage budgets and closely track expenditures on accounts.
Oversee development of internal and external print and electronic marketing materials including mailings, posters, and flyers; as well as print, radio, and digital advertising (email, web, Google Adwords)
Work in close collaboration with internal design team and freelance designers
Oversee website content for program accounts
Track and analyze effectiveness of marketing strategies via Google Analytics and other metrics.
Other related duties as assigned.
Team player with the ability to work collaboratively with others, both in the marketing department and other areas of the JCC
Excellent interpersonal, verbal, and written communication skills
Self-starter with the ability to prioritize and work independently in a fast-paced setting
Copywriting know-how and experience in editing, with the ability to write creative and effective marketing copy under deadline
Ability to multi-task effectively under pressure
Fiscally minded, able to manage and maintain multiple budgets
Ability to analyze/interpret data from campaign results to set (and reset) priorities, and pivoting on strategy as needed
Creative marketing instinct, with a critical and discerning eye towards messaging and design
Sense of humor essential
Out-of-the-box thinker and doer
Minimum one to three years' post-collegiate experience specifically in marketing/ communications account management at a nonprofit and/or in-house at a company or agency environment
Pluses: familiarity with the NYC Jewish community; interest in meditation programs.
Employment Type: Full Time Years Experience: 1 - 3 years Salary: $40k+ Annual
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.